No one would ever accuse Kirshenbaum Bond + Partners founder Richard Kirshenbaum (or fellow founder Jon Bond, for that matter) of lacking a flair for publicity, but still, we weren’t exactly expecting his next career move to be as a consultant to the lovelorn.
If you’ve been paying any attention to the media this Valentine’s Day week, you’ve probably noticed that he’s the co-author of a new book titled, Closing the Deal: Two Married Guys Take You From Single Miss to Wedded Bliss. Its premise, according to this story in New York magazine, is, “In order to get a guy to pop the question … a woman must sell marriage like a product.” Phew! Finally a connection back to advertising! Kirshenbaum and co-author Daniel Rosenberg claim to have gotten dozens of couples to the altar.
Thankfully, we’re not part of the demo, but if you feel you are, take this quiz to discover whether you should hire Kirshenbaum as your personal relationship consultant.
—Posted by Catharine P. Taylor