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In 1987, Nike and Wieden + Kennedy released “Revolution,” a stunning ad set to John Lennon’s famous 1968 Beatles anthem. It was an instant classic—due in no small part, of course, to the music.
It was also controversial. Lennon’s widow, Yoko Ono, supported the idea of licensing the song—telling Time magazine it would make “John’s music accessible to a new generation”—but the three surviving Beatles did not. Through Apple Records, they sued Nike, W+K and their original record label, Capitol-E.M.I.,
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