"Playing is fun if you don't push it too far. … Excesses can ruin everything, even the most innocent and safe games." That's the message of this weird campaign from Grey in Milan, Italy, advocating responsible gambling. To illustrate the point, we get images of a giant cue ball, a huge rubber duck and hopscotch squares that stretch on forever. If these examples seem a bit ridiculous, and disconnected from the dangers posed by gambling, that may be because the advertiser here, Sisal, runs an immense gambling network in Italy. It's like a brewer exhorting its patrons to "Drink responsibly" (that's worked wonders so far) or Big Tobacco suggesting tobacco isn't addictive in small doses. Now, if you'll excuse me, I'm off to buy some lottery tickets to redeem my damaged childhood! Via Ads of the World.
—Posted by David Gianatasio