With more and more college kids getting bombed playing drinking games like beer pong, marketers want a piece of the action, The New York Times reported this weekend. Trouble is, they can’t be seen to promote binge drinking. Thus, we get this asinine assertion from an A-B rep: that Bud Pong, a game the company created this summer (and which it is promoting by distributing free Bud Pong tables, balls and glasses to 47 markets) is supposed to be played with water, not beer. “We created it as an icebreaker for young adults to meet each other,” the rep says of Bud Pong. Not as a way to make cash off underage drinking, mind you. It’s bizarre that A-B can air those “Drink responsibly” commercials with a straight face.
—Posted by Tim Nudd