For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter candies since 1993.
But it wasn't until this year that anybody really paid attention, and not for the most flattering reason: The trees appear to be extra blobular this season, and fans have taken to Twitter to complain about the shape—which seems more fecal than festive.
— Shelf Life Shop (@shelflife_shop) November 15, 2015
Luckily, Reese's social media team knows how to shut down haters. Without denying that the trees are indeed sloppier than usual, the brand started a campaign to end "tree shaming" and declare all trees to be beautiful.
— REESE'S (@ReesesPBCups) December 3, 2015
— REESE'S (@ReesesPBCups) December 6, 2015
— REESE'S (@ReesesPBCups) December 4, 2015
Our favorite, though, is this one, mostly because it inspired a fan comment that finally gives that smiling poo emoji a purpose:
The work is smart social commentary that packs a bushelful of truth … because no matter what it looks like, you're gonna eat the tre, and like it, as one realist aptly pointed out:
— Route 60 Sentinel (@Route60Sentinel) November 30, 2015
Now, the only thing left to do is orchestrate an #AllTreesAreBeautiful tie-in with the Peanuts movie. It seems like nearly every other brand is partnering with Peanuts, and Reese's doesn't just have a peanut butter product—it's got a crappy tree worthy of a Charlie Brown Christmas.