Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rrrraawww-twang! Jose Cuervo Black is the title sponsor of the 2008 U.S. Air Guitar Championships. Brrr-brrr-yaaa-wha-wha- whaaa! Per Brandweek: “The push comes as air guitar has emerged as a wildly successful pastime, in part because of the Guitar Hero videogames by Red Octane, which simulate playing with a guitar-shaped peripheral.” Hey, I couldn’t agree more. (Check out Air Guitar Nation if you’re not convinced.) Whaaa-whaaa-whaaa-twaaang! I’m playing the solo from “All Along the Watchtower,” can you tell? I windmill with my arms, then screw up my face and get down on my knees and, just like Hendrix, I
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in