‘Real Life Instagram’ Can Make Anything in the World Look Like an Instagram Photo

Bruno Ribeiro's London project

Brazilian artist Bruno Ribeiro has launched a project called Real Life Instagram, in which he installed physical filters near some of London's most popular tourist landmarks. The filters are attached to streetlight posts and other municipal objects, are basically square lighting gels in cardboard frames that look like Instagram posts, and the idea is that people will take smartphone photos through them. Seems easier to use real Instagram if you have a smartphone, though of course then you'd be missing the deep commentary on real vs. virtual worlds. Also, if you take pics of the Real Life Instagram installations with this camera, the world will explode.

In his non-free time, Ribeiro works in advertising—currently at AKQA in London, though he also worked on the famous $73,000 bar tab project at Ogilvy Brazil. Via PSFK.