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Modernista! blasts off in this Cadillac commercial called "Re-Ignition" to launch some new cars, including the CTS Coupe, which is available next summer. The cinematic spot is extremely well executed. The problem, at least for me, is a conceptual disconnect. Caddy is touting sleek, high-tech vehicles, so why use 1960s Apollo-era concepts in its ad pitch? Heck, the ad's even a month late in capitalizing on the 40th anniversary of the first manned moon landing.
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