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Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and actually connects to the product being advertised: a new line of colored Wayfarer sunglasses. Carrozzini says he was inspired by Albert Lamorisse's The Red Balloon from 1956, which also featured a sentient red balloon, though not an explosive one. (Balloons are also flying high lately thanks to Pixar's Up.)
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