Range Rover Chases a Rocky Mountain High by Charging Up Pikes Peak

Paul Dallenbach faces his demons

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If I ever want to drive up Pikes Peak in Colorado fairly fast, I guess I'll buy a Range Rover.

That's my takeaway from this five-minute video showing the 2014 Range Rover Sport setting records for both production-standard SUVs and standard vehicles of any kind on the 12.42-mile Pikes Peak International Hill Climb course. In June, performance and stunt driver Paul Dallenbach, who has won several events on Pikes Peak, took 12 minutes and 35.61 seconds to climb the hill, traveling at an average speed of about 60 miles per hour.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in