Ralph kills again with second 'Dexter' viral

Last year, a sinister digital campaign for Showtime’s Dexter from U.K agency Ralph won our Freakiest Advertising Moment of 2007 contest. The Web site allowed visitors to send custom video news reports to friends, suggesting they were being targeted by a serial killer. Now, Ralph is back with a follow-up: the Dexter Hit List. It doesn’t veer too far from the original — once again, a serial killer is stalking your friends (they must be getting used to it by now), but this time the video shows police talking to the press about it.