Radio ad’s legal terms read too damn fast

Add a few more yards of width to the cultural gulf between America and England. In the U.S., we would give awards and possibly sexual favors to people who make their ads shorter. In the U.K., that’s a bannable offense. At issue is the familiar legal copy delivered in quick-speak at the end of radio ads. The BBC reports that one Vodafone radio ad went too far, and "has been banned after a ruling which said its legal terms were read out too quickly." (The BBC story has the audio clip embedded.) The ban was enacted after a single complaint, too. It’s nice to be able to call out another country for being overly melodramatic, and it’s also obvious that England could have benefited from having John Moschitta’s FedEx commercial in its cultural database.

—Posted by David Kiefaber