Pure Protein Bars Are There When Life Quickly Unravels in Droga5’s Comic Ads

A safety net for those best laid plans

Taking care of yourself and eating healthy is all well and good when life is going smoothly. But when does life ever go smoothly?

That's the message of a comical new campaign by Droga5 for Pure Protein, maker of protein bars, powder and shakes. (Pure Protein is owned by NBTY, for whom Droga5 is also working on the MET-Rx brand.)

Three online spots focus humorously on the "Derailers" who totally muck up your plans for the day, making you much more likely to go for an unhealthy snack. Which is why you should always carry a Pure Protein bar with you, the ads say, so you can get your 19-21 grams of pure whey protein with only 3 grams or less of sugar. 

Check out the ads below, which aren't above stooping to potty humor to make their point: 

CREDITS

Client: Pure Protein / NBTY
Campaign: Derailers
Title: "Kid", "Driver," "Pilot"

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Assoc. Creative Director: Dustin Tomes
Senior Copywriter: Sara Shelton
Design Director: Rich Greco
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Mike Hasinoff
Broadcast Producer: Goldie Robbens
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Katy Alonzo
Strategist : PJ Mongell
Senior Data Strategist: Anthony Khaykin
Communications Strategist: Kevin Wilkerson
Group Account Director:  : Kelsey Robertson
Account Manager: Sophia Bernard, Jordan Cappadocia
Account Supervisor – Kristin Postill
Associate Account Manager: Elizabeth Sova
Senior Project Manager: Claire Arendse

Client: Pure Protein / NBTY
Brad Charron : SVP General Manager S&AN
Monique Acevedo : VP Marketing, Active Nutrition
Amie Testerman: Senior Brand Manager, Pure Protein

Production Company: Caviar
Director: Matt & Oz
DOP: Dave Jones
Head of Production: Kelly Bowen
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: Luke Thomlinson-Clark

Editorial: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Sam Barden
Executive Producer: Sila Soyer
Producer: Alexandra Leal

Post Production: The Mill
Executive Producer: Clairellen Wallin
Producer: Clairellen Wallin
Coordinator: Tabitha Ozturk
Telecine Artist: Fergus McCall
2D Lead: Kyle Cody
2D Assists: Rob Meade & Sungeun Moon
3D Artist: Sean Dooley
Matte Painter: Marc Samson

Music: Massive Music
Creative Director: Elijah B. Torn
Executive Producer: Keith Haluska

Sound: Sonic Union
Mixer: Michael Marinelli
Studio Manager: Justine Cortale
Producer: Pat Sullivan