Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo

A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys who could've stepped out of a grime-covered Fernando Meirelles film, the video follows their graffiti exploits in São Paulo, Brazil. The young men in this politically charged tagging crew, part of a movement dubbed Pixacao, dangle off skyscrapers and hang onto moving trains to scrawl their messages around town. The visuals alone are pretty stunning, as is the bravado on display. Kids, don't try this in your 'hood. The Pulse Films short comes from director Ben Newman for Puma and online clothing seller ASOS, which may or may not be featured in the piece. It's absent any obvious brand logos because, honestly, where's the street cred in that?

CREDITS
Production Company: Pulse Films
Director: Ben Newman
Producer: Oliver Roskill
Director of Photography: Steve Annis
Editor: Tom Grove Carter at Family
Postproduction: The Mill
Music: Pure Soho
Track: El-P, "Request Denied"