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The latest installment of MTV's "Look Different" anti-bias campaign looks a whole lot different than last month's showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate consultants eager to help people of color hail cabs, rent apartments and handle courtroom appearances.
Now, fresh PSAs and digital assets tackle gender bias in starker, more straightforward terms. They invite viewers to consider the unintended consequences of various preconceptions and misconceptions that may, to some people, appear benign, but can actually cause a great deal of harm.
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