'Prostate Czech' Ads Don't Exactly Ease Men's Anxiety

'Get checked before you get Czeched'

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Meet Branko, a bald, burly, tracksuit-wearing, latex-lovin' Czech who hangs out in a dank, unhygienic warehouse and cackles insanely during his quest to explore men's rectums. His catchphrase: "Come here, little tushy!" Branko's the revolting star of an ill-conceived public-service effort tagged, "Contact your family doctor and get checked before you get Czeched." The Prostate Cancer Foundation's Dan Zenka explained, "We wanted to use humor to break through the clutter," adding that the work targets "those who are afraid."

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