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In a campaign for climbing gear manufacturer Petzl USA, ad shop TDA Advertising & Design imagines a world in which star climbers enjoy the same fan appeal as mainstream athletes. Print ads show how memorabilia collectors would honor Chris Sharma (who?) and Dave Graham (who?!). Graham’s been rendered as a bobblehead doll (“rockhead” seems more apt), and Sonnie Trotter (who!?!) gets a Topps-style trading card. Unfortunately, it’s just a Sonnie Trotter, so it’s not worth that much.
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