I’m not what you’d call a fashionista. I don’t spend more than $60 on a handbag, I bought my only pair of “city shorts” at K-Mart, and I really couldn’t care less what Anna Wintour is doing right now. In fact, part of the allure of blogging is that you get to work in your pajamas and never have to apply a stick of makeup. So I’m really not the target ticket buyer for The Devil Wears Prada. Or so I thought until I caught the movie’s “trailer” at a theater near me. The teaser smartly avoids an attempt to draw in mainstream (non-media) types with a stale working-girl-in-the-big-city montage and instead opts to show an engrossing three-minute scene from the movie. There is no better way to showcase Meryl Streep’s turn as the quietly terrifying editrix of fashion mag “Runway” or the havoc she wreaks just by showing up early. Stanly Tucci’s effete art director tells his staff to “Gird your loins,” upon her arrival. Ouch. I’ll be buying a ticket on June 30. (What, no day of the beast tie-in?) Just don’t expect me to attend the showing in stilettos.
—Posted by Deanna Zammit
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity