Burger King's new campaign from Crispin Porter + Bogusky is a goofy bit of meta marketing in which celebrity endorser Tony Stewart, the Nascar driver, explores the nature and reliability of celebrity endorsements. In the spot above, he gives Carrot Top and Erik Estrada tips at the Tony Stewart School of Endorsements. You come away from it mostly wondering what the hell happened to Carrot Top. It looks like he's been flavoring his coffee with the same poison that ravaged that Ukrainian guy. The spot below suggests that Stewart decided to endorse the Whopper rather than a contraption called the Sockmaster 2000. Both ads imply, somewhat comically, that Stewart himself—adviser to D-listers, would-be sock steamer—is pretty lame as celebrity endorsers go. Still, it should be fun on Oct. 20, when Stewart will submit to a live polygraph, broadcast online, that will determine once and for all whether he does actually like the Whopper.
—Posted by Tim Nudd