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Post Shredded Wheat is putting the "no" back in innovation by pointing out that its cereal has been made the same way since 1892. The campaign, courtesy of Ogilvy, goes retro with long-copy print ads, but despite the aversion to progress, they haven't skimped on the digital media. Hop over to ThePalaceOfLight.com to view some amusing anti-progress webisodes. Or check out the spots on Frank Druffel's Facebook and YouTube pages. Turning a negative into a positive has long been one of advertising's best tricks (think Avis).
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