Pornhub Made a Song by Using Sex Toys as Instruments (SFW-ish)

Music video launches sex toy line for couples

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pornhub has long pioneered SFW advertising tactics for adult content. And now it’s joining a trend that lots of consumer brands have tried in recent years—making music from its products.

But this is a little different than Gillette getting its razors to play the piano. In a video that just rolled out, Pornhub teamed up with electro-pop band Perlita to create a song made primarily of sounds produced by sex toys.

Guitars played with vibrators, bass notes from anal beads, strokers for rhythm—it’s a veritable orchestra of “sonic bliss,” Pornhub says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in