Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW)

Share the GIFs with caution

Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion.

The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit … empty-handed. So, it filmed mock sex scenes—with real porn stars—but with only one of the two people present.

The spots are definitely NSFW. Or as the U.S.'s bravest (though not this brave) pay cable network might put it, they would certainly make for awkward family viewing.

"Playing with the caricatures of porn, in terms of music, decor and style, the films star real porn actors," the agency says. "Even though they seem to be enjoying the sultry scenes, it's hardly A-list stuff. But hey, how could it be when the premium porn has gone to Canal+?"

The best part might be the digital element. Canal+ created a special site (also NSFW) where they've loaded GIFs made from the four ads—and added "X" buttons that you can press, repeatedly, to see absurd props added to the scenes.

Share at your peril.

CREDITS
—Film
Client: Canal+
Client Management: Guillaume Boutin, Audrey Brugère, Élise Lacroix, Eugénie Rodrigues
Agency: BETC
Agency Management: Guillaume Espinet, Elsa Magadoux, Mathilde Lançon, Marion Leprêtre
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Art Directors: Aurore De Sousa, Marion André
Copywriter: Sandra Macmillan
TV Producers: Michel Teicher, Martin Revol
Production House: Rita Films
Sound Production: The
Director: Blacktool

—Web
Client: Canal
Client Management: Guillaume Boutin, Audrey Brugère, Élise Lacroix, Eugénie Rodrigues
Agency: BETC
Agency Management: Guillaume Espinet, Elsa Magadoux, Mathilde Lançon, Marion Leprêtre
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Christophe Clapier
Art Directors: Antoine Montes, Sarah Taieb
Copywriter: Sandra Macmillan
Development: 60 FPS
Producer: Jean-Briac D'Augustin