Holiday safe-driving PSA season is in full throttle. First, we had that great ad from New Mexico. Now, here's a spot from Mullen for the National Highway Traffic Safety Administration and the Ad Council. It shows a gal next door, Rachel, receiving honors from the Pope and the Dalai Lama for not driving buzzed. (Arnold Schwarzenegger is in the 30-second version, though standing so close to him seems more like a punishment to me.) In the big picture, do we really want to be grandiosely rewarding folks for not driving while intoxicated—i.e., for not behaving like selfish assholes? Maybe people should refrain from driving buzzed because, I dunno, it's the right think to do? Also, this high-powered talent might be put to better use. Seeing the Terminator all remorseful after getting drunk and mowing down several of the world's top spiritual leaders? Now that would be a PSA!
—Posted by David Gianatasio