Pomplamoose driving a Hyundai to stardom

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you ever wondered how big your career could get with that Hammond organ you got as a kid, consider the budding success of Pomplamoose. Hyundai tapped the YouTube-born indie-rock duo to star in some holiday ads (see below). Now, the pair are populating the Korean carmarker's YouTube channel with making-of videos (one posted after the jump) and are planning a weekly webcast. This isn't the first time Pomplamoose have been featured in car advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in