On Tuesday morning, NASA showed the world that it's finally gotten around to visiting our solar system's favorite not-a-planet-anymore, Pluto. On Instagram, the once-blurry dot in space was featured in glorious high-res for all humankind to behold.
And brands, of course, wanted in.
Some inevitably made interstellar puns and ridiculous associations to their products, mostly phoning it in from far across the universe. Because really, no one is entirely sure how important Pluto is, since its demotion to dwarf planet.
Disney, which owns the rights to both Pluto the dog and Star Wars, didn't tweet anything (though Disney Channel's PR department did). UPDATE: Disney did post a late tweet—see below. And many of the usual real-time Twitter suspects, like DiGiorno, Oreo and Charmin, have been silent so far as well. (The latter has more of a thing for Uranus.)
Other brands did boldly go there, however. Check out a sampling of their voyages below.
Oh, boy! There's no pup more stellar than Pluto. pic.twitter.com/QwH1r51GGG
— Disney (@Disney) July 14, 2015
— Google Doodles (@GoogleDoodles) July 14, 2015
if pluto were made of eggs would you eat it
— Denny's (@DennysDiner) July 14, 2015
— BEHR Paint (@BehrPaint) July 14, 2015
— JCPenney (@jcpenney) July 14, 2015
— Carolina Panthers (@Panthers) July 14, 2015
— White Castle (@WhiteCastle) July 14, 2015
— Hostess Snacks (@Hostess_Snacks) July 14, 2015
Shall we bring bacon to Pluto? #PlutoFlyby
— Waffle House (@WaffleHouse) July 14, 2015
— Berocca UK (@BeroccaUK) July 14, 2015
— Rowntree's® (@ROWNTREES) July 14, 2015
— State Farm (@StateFarm) July 14, 2015
— Olive Garden (@olivegarden) July 14, 2015
— Audi (@Audi) July 14, 2015
— Disney Channel PR (@DisneyChannelPR) July 14, 2015
— Chick-fil-A, Inc. (@ChickfilA) July 14, 2015
— Skype (@Skype) July 14, 2015