Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Australian ad shop CHE brilliantly employs rubber models and CGI, and swears it didn't harm any animals, to make this Earth Choice household cleaning products commercial. "Don't torture our aquatic life" is the theme, and the spot shows folks doing just that—scrubbing the floor with a live-octopus mop head; doing the dishes with a starfish sponge; unclogging the toilet with a duck; wiping down the shower door with a manta ray. Trust me, a duck won't unclog a drain—I've tried it, and that's one night I'd like to forget.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in