Please, break anything but the cell phones!

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Is NBC Universal a bit too clever for its own good? The company says it’s developing Breakers, a broadband show inviting sponsors to offer up products for destruction at the hands of good-looking women. “We have a male audience that likes two things: attractive women and demolition,” notes Break.com CEO Keith Richman. (Boy, that guy sure knows his target market.) At the same time, NBC has partnered with MobiTV to sell episodes of hit shows at $1.99

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