Sony PlayStation's "director of game accuracy," Kevin Butler, has returned to his favorite hobby: insulting American League MVPs to help promote the baseball video-game series MLB: The Show. In one of the best ads of 2009, he won a showdown against Dustin Pedroia without breaking a sweat. This time, he squares off against a more formidable foe: catcher Joe Mauer of the Minnesota Twins, who seems to have found the fictional Sony exec's weak spot—an off-the-books vacation in Cabo. We're glad to see Deutsch and Sony bringing new life to the series, though we're unclear on whether it's been a good or bad year for smirking spokesman Butler. His title seems to have changed to "VP, PS3 softball team." Sounds like an all-star level of wasted executive pay that would fit right in with most ad agencies—or the MLB for that matter.
—Posted by David Griner