Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's the new Guitar Hero 5 spot from Crispin Porter + Bogusky, in which 10 Playmates put on an air-guitar show for Hugh Hefner in the Playboy Mansion. "What? I like variety," Hef says at the end. Actually, the campaign could use more variety. This is the fifth spot in the Risky Business series. See the earlier ones here, with Heidi Klum, the pro athletes (A-Rod, Phelps, Bryant, Tony Hawk), the college-basketball coaches (Knight, Pitino, Williams, Krzyzewski) and the guys from Metallica.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in