Playboy TV pities you and your lame reality

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Zig unzips an ad campaign for Playboy TV with the tagline, "A better reality awaits." Ads contrast the cable net's fare with less attractive "realities." In the spot above, the alternative to Playboy TV is a faux Bachelor-type reality show called Eligible Women. Oddly, it actually looks pretty cool, with a curvy blonde threatening the "catty wenches" who are competing against her. "Keep barking and I'll eat your faces off!" she yells at them. Whoa, I'd like to see that! Forget the lame bikini soft-core footage from Playboy TV's real shows that runs at the close of the spots.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in