Every plastic bottle in your bathroom dreams of a better life.
At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the "I Want to Be Recycled" campaign launches today, and shows bathroom bottles looking forward to future experiences that are way more fulfilling that getting your grubby body clean.
The two 30-second spots below, created in partnership with The Ad Council and sponsor Unilever, personify products' dream of being recycled into something new by being told through first-person POVs.
The campaign is based on new research that says nearly half of Americans (45 percent) aren't recycling their bathroom products. It also suggests 52 percent of people don't know which bathroom items can be recycled, and 47 percent don't have a recycling bin in their bathroom.
The "I Want to Be Recycled" campaign, launched in 2013, has gotten nearly $68 million in donated air time and media space, and ranks as the second most supported Ad Council campaign by network cable TV.