Pit-Bull Lovers Barking at BK 'Mailman' Spot

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I guess we should have seen it coming that animal-rights activists would cry foul over Crispin Porter + Bogusky's innocuous "Mailman" ad for Burger King (posted below), in which dogs cling, well, doggedly to a singing mailman's ankles. But now the ad is drawing more specific fire. Pit-bull enthusiasts—including Shorty Rossi (above), star of the Animal Planet show Pit Boss—say the ad perpetuates negative stereotypes about the breed. In response, BK says it's "intended to be a humorous parody of the age-old 'turf battle' between mail carriers and dogs … and was not meant to cast a negative light on any particular breed of dogs."

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