As Gov. Tim Kaine reminded us the other day, Virginia is for lovers. But southeastern Pennsylvania has its amorous side, too. The Web video above—part of Greater Philadelphia Tourism Marketing Corp.'s 10-week, love-themed tourism promotion, which debuted Jan. 15—shows Philadelphians of every stripe and persuasion (gay, straight, young, old, human, not) smooching near Robert Indiana's iconic "Love" statue. Some of the techniques on display look a bit off, but that's nothing that Converse's Ross couldn't iron out in an afternoon. The campaign promotes a stay at Philadelphia hotels this winter. "Love is a time-tested and effective message that travelers respond to," says Meryl Levitz, president and CEO of the GPTMC. Sure enough, the region's first tourism campaign, launched in 1997, was tagged, "Philadelphia. The place that loves you back."
—Posted by Tim Nudd