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Transvestites don’t get too much airtime in advertising, but DDB has launched a campaign in Europe for Philips’s Satinelle Ice Epilator (a hair-removal device) that stars an L.A.-based transvestite dancer named Karis. DDB’s Neil Dawson says it’s no cheap stunt. Men, he claims, have a notoriously low threshold for pain; thus, a man who needs smooth legs is the perfect test model for an epilator that promises a less painful hair-removal experience.
—Posted by Tim Nudd
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