Philips Creates a Stunning Explosion of Color and Snow With 'Afterglow'

Night skiing becomes a work of art in ad for backlit TVs

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If you like any combination of amazing colors, night skiing and striking imagery, Philips has an ad for you.

To promote its color-backlit Ambilight televisions, the electronics manufacturer teamed up with Stockholm agency Ahlstrand & Wållgren, film company Sweetgrass Productions, and a crew of pro skiers to create "Afterglow," a 12-minute clip shot on the slopes at Golden Alpine Holidays in Aleyska, Alaska, under giant color lights during the dead of night. The result is snow like you've never seen it before.

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