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No one loves like Mom, Procter & Gamble declares with its newest spot, “#LoveOverBias.”
The minute-and-a-half-long video guides the viewer through moms supporting their kids with their dreams and through their circumstances—whether it be bias over color, religion, disability or sexual orientation.
Set to the tune of a version of “Ooh Child (Things Are Gonna Get Easier),” it’s poignant and lovely, and culminates with the copy, “Imagine if the world could see what a mom sees.”
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