Petco Refreshes Logo, Issues Warning to Unhealthy Pets

It's not a place for any old animal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Petco said today that it's introducing an updated logo and tagline for the company and its 1,100 stores. You can see the transformation above (old on top, new below). They've done away with the chunky, '70s-smelling type in favor of the trendy and thinner all lowercase. And the cat and dog mascots have gotten a makeover, too—they look a little more anatomically correct, and Kitty's whiskers have been trimmed a bit (not something that's advisable at home).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in