PETA Wings It With Save-the-Chickens Super Bowl Billboards

Group counters with vegan recipes on website

Here is PETA's contribution to Super Bowl advertising—billboards asking you to pass on the chicken wings, and thus spare the chickens, on Super Bowl Sunday. Look at those cute little chicks, cowering in fear. PETA says 600 million chickens are killed for the wings consumed just during the Super Bowl. "Not only is this wing-eating obsession cruel, it also shows a lack of imagination," the group says, urging some vegan "mouth-watering alternatives" with recipes on its website. The billboards are set to go up in the teams' hometowns of New York and Boston as well as Indianapolis, which is hosting the game.