PETA prez to work for used car dealer!

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Bidding has ended to hire PETA president Ingrid Newkirk for a day, and the winner … is … a … Vista, Calif. used car dealer, Bear Auto Sales(!?), whose logo is pictured here. We weep—our fantasies about Anna Wintour or J. Lo employing her as a slave—with The Insider covering the story exclusively!— are all for naught. The price “bearautovista” paid was $43,600 … and now we’re left struggling to find the angle here. Does this car dealer perhaps employ the services of a dancing bear which she’d have to take care of? Will she be forced to clean remnants of roadkill off of pickup trucks the dealer has for resale? We’re bereft … and somehow, we don’t think this was what PETA had in mind, either.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in