Guess which 1970s fad items are back, with a promotional tie-in for Earth Week in April? No, not bongs. Those never went out of fashion, and have enjoyed Olympic-size publicity of late. We're talking Pet Rocks! The press release from I-Star Entertainment promises "Pet Rocks scavenger hunts in six major markets—New York, Chicago, Los Angeles, Boston, Philadelphia and Washington, D.C." So, what was annoying and pointless during the Ford administration will be annoying and eco-conscious in the Obama era. Figures. This time around, the rocks have names: Avalanche, Boulder, Chip, Fracture, Granite, Hard Luck, Mica, Pebbles, Rocky, Roller, Stink and Stoner. Click here to see a larger image. (No, Stoner does not come with little gold medals and swimming trunks.) The client plans an ad campaign, and LS Public Relations is leading a publicity push that includes TV appearances, so we'll finally find out if viewers can distinguish between Matt Lauer and a stone. Joking, joking. Actually, I-Star says the Children Affected by AIDS Foundation will benefit from Pet Rock sales, so I guess I'm a cynical jerk for poking fun. That's the kind of guy I am. Just look at my mood ring.
—Posted by David Gianatasio