Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

You like clowns, don't you?

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash of Twix bars you stole from your child. 

PepsiMAX, no stranger to scaring the crap out of people with ad pranks, delivered what might be the coolest use of tech for nefarious purposes this Halloween. Watch below to see how the brand really freaked out unsuspecting moviegoers at a London cinema. 

And try to imagine not soiling yourself.

Agency: AMV BBDO.