Pepsi unveils ‘MyDaDaDa’ World Cup site

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s an unapologetic soccer morning here on the blog, as Adland points us to Pepsi’s new World Cup site, MyDaDaDa.com. The song can get pretty irritating after a few seconds, so make good use of the sound-off button. You can watch a commercial featuring a dream team of World Cup players and send cheeky voicemails to friends’ cell phones from any of three German characters, including what looks to be a busty Bavarian beer wench, who may send aflutter the flinty heart of even the most malevolent hooligan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in