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Pepsi and Coca-Cola are grabbing headlines today in a big way after some Coke employee and accomplices offered to sell trade secrets to Pepsi, which promptly called in the feds. As a result, the perennial No. 2 cola maker is enjoying a PR bonanza. “Competition can sometimes be fierce, but it also must be fair and legal.” Pithy bits of wisdom like that, from a Pepsi rep, would be laughed out of newsrooms under almost any other circumstances.
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