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Next time you're at a party and some bro is doing a kegstand on a diving board over an empty swimming pool, you might consider letting the situation play out.
Ad agency Duval Guillaume and Belgian nonprofit Reborn to Be Alive take an amusingly fresh approach to organ donation in a new campaign—with photos and videos of people doing seriously dumb and dangerous things, followed by the line: "Eight of his organs can be donated. Luckily for us, his brain is not one of them."
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