Pelephone’s utopia fantastical but a bit loud


This impressive, fantastical Israeli ad from BBR Saatchi & Saatchi for Pelephone's Musix mobile-music service makes the "Got milk?" Mootopia look like Cleveland. Visual cues include Dr. Seuss, Dr. Doolittle and Willy Wonka in this land where music is everywhere. The storybook houses have giant gramophone speakers jutting from their roofs. There's a metronome castle. Folks float downstream in big violins. Even turtles and snails are equipped for sound. Now that I think about it … this is one noisy utopia! And if the ad's oompa/la-la-la soundtrack plays all day long, I'll take Cleveland, home of the Rock 'n Roll Hall of Fame, any day.

—Posted by David Gianatasio