CMJ, the marathon of live indie rock, is in New York this week, and marketers have jumped to attention. In the goodie bag given out to badge holders, are some good—and not so good—attempts to reach the coveted (?) hardcore indie kid demographic. ASCAP provides handy earplugs. New Line Cinema promotes its upcoming action flick Domino by including a quarter in a paper bag: copy reads: Heads you live, tails you die. We’re guessing this is a line from the movie. And of course there are a host of samplers from record labels. Another inventive ploy: Insound has created cute baseball-like trading cards with stats on indie bands like Spoon and British Sea Power. Go get ’em.
—Posted by Mae Anderson