Patrón's Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

'The Patrón Experience' comes to iOS11

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If you’ve ever wanted to plant a tiny cactus farm in the middle of your living room, Patrón is here to help.

The tequila maker is trying to help consumers learn more about its different boozes by bringing its Jalisco, Mexico, distillery to audiences wherever they are—using Apple’s new augmented-reality toolkit.

A new iOS11 app, titled “The Patrón Experience,” lets users project a tiny virtual hacienda—complete with tiny agave plants, and tiny field workers, and a tiny pastel mansion—onto any flat surface like a floor or table.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in