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Hey, Doc, it hurts when we do this. And by this, we mean attempt to use our nation’s impossibly impersonal, ridiculously complicated healthcare system!
North Memorial Health, which operates two hospitals and 25 clinics in the Minneapolis area, posits a cure for the healthcare blues in a pair of amusing ads developed by BrandFire.
Its prescription, we’re told, consists of paying greater attention to patients’ needs and making human beings feel more like … well, human beings.
“The client was looking for a disruptive campaign to match their enthusiasm,” BrandFire co-founder and branding director Adam Padilla tells AdFreak.
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