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The Wine Market Council is at it again. The trade group just finished testing a print ad campaign in Ohio and in January will poll its winery members to drum up the $4-5 million to run it nationally. The idea is to persuade people to drink more wine. Frankly, it is going to take more than three times that much to make a dent. Just ask the folks behind the “Got milk?” campaign.
But there is a much bigger problem.
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