Cundari Advertising placed stickers like this one, made to look like brass memorial plaques, on park benches around Toronto, memorializing (presumably fictional) people who were denied assisted suicide and thus suffered before death—pointlessly, according to DignityInDeath.com, which is the client here. See other ads from the campaign here. One reads, "Donald J. McLeod, 1961-2007, who spent six years in a coma before finally slipping into the afterlife while the court system continued to debate his fate." There's also: "Rosa Maria Allende, 1952-2009. She finally passed after being kept alive by machines for four years at the cost of hundreds of thousands of dollars that could have helped find a cure for the very disease she suffered from." The text seems heavy-handed and unfeeling, but there's no safe way to frame this discussion, and even though they're partisan, the ads remind us that we should consider such matters and plan ahead while we still have the faculties and good health to do so. Via Ads of the World.
—Posted by David Gianatasio