Park-bench plaque ads argue for euthanasia

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cundari Advertising placed stickers like this one, made to look like brass memorial plaques, on park benches around Toronto, memorializing (presumably fictional) people who were denied assisted suicide and thus suffered before death—pointlessly, according to DignityInDeath.com, which is the client here. See other ads from the campaign here. One reads, "Donald J. McLeod, 1961-2007, who spent six years in a coma before finally slipping into the afterlife while the court system continued to debate his fate."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in